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00 — Decide

Evidence before you build.

Paste your idea. Get an honest, scored verdict in two minutes — including reasons to pause.

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Free. No account.

Your idea stays private.See how

No account. No card. Your idea stays private. See how privacy works

01 — Promises

Built for honest decisions.

Low scores included. We will not flatter an idea into becoming a purchase.

Named sources, dated figures, and assumptions clearly labelled.

Move from evidence to PRDs, sprint plans, launch decisions, and growth work.

Each report uses the decisions and evidence from the reports before it.

Start free. Buy one report or the full blueprint. No subscription.

Add a focused founder-consulting session for a consequential decision.

02 — Process

Three steps. One clearer decision.

Describe it

Write in plain English. No template.

Get the verdict

See the score, risks, evidence, and reasons to pause.

Go deeper when needed

Buy the next report, the foundation, or the full blueprint.

03 — Journey

One connected path from idea to launch

Explore the complete 47-phase knowledge system. Every phase has a practical guide and a live report available today.

Shape

Make the idea clear enough to evaluate honestly.

2 phases

Validate

Test demand, alternatives, and the strategic direction.

7 phases

Define

Turn evidence into a specific product and business plan.

10 phases

Build

Create the technical, delivery, and quality plan.

8 phases

Launch

Prepare the market, operations, growth, and funding work.

20 phases

All 47 phases are live today.

Browse all 47 phases

04 — Proof

See the difference in one answer.

We score every idea honestly — low scores and all — instead of flattering you into paying.

How big is the real market for connecting retired engineers with hardware startups for paid mentorship?

Generic chatbot

Helpful direction. No traceable market figure.

IdeaClarify

Two named market estimates, the difference explained, and a realistic serviceable range labelled as an inference.

05 — Pricing

Buy clarity, not another subscription.

Start free. Then choose one focused decision, the founder foundation, or the complete blueprint.

Analyze your idea free

Solve the next decision

Single report

$31one time · incl. tax

Choose exactly the report you need—market research, pricing, PRD, launch readiness, and more.

  • 1 live report
  • 3 regenerations
  • 5 grounded questions
Explore all phases

The strongest place to start

Founder Foundation

$85one time · incl. tax

Clarify the idea, research the market, choose the strategy, and make the customer concrete.

  • 4 connected foundation phases
  • Evidence carried between reports
  • PDF, Word, Markdown exports
See the foundation bundle
Best value

From idea to build-ready

Full Blueprint

$229one time · incl. tax

Run all 47 phases as one coordinated system, then have the complete blueprint reviewed by a senior consultant.

  • 47 live reports included
  • Cross-report consistency review
  • Senior consultant review before delivery
See the full blueprint

Need a human in the room?

Book a focused founder consulting session for $80/hour—use it to challenge the strategy, review a report, or unblock a high-stakes decision.

Explore consulting

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How your idea is protected

What does the evidence say?

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